Project: Columbia Sportswear Blog Content Analysis (blog.columbia.com)
Scope: Provided deep analysis of blog content to help improve future performance. Included advisement in areas of image quality/relevance, audience relevance, social action buttons, visual breaks, grammatical consistency, and other marketing observations. Made recommendations for content based on views and time on-page for individual articles and groups of themed content. Also provided analysis of engagement based on performance of various headlines used on different social channels and the user response to each, making specific and aggregate observations and recommendations for future A/B testing.
Date: Jan 2016 – July 2016