I’ve laid out a plan for 2018 that should have me blogging more frequently (just like everyone always says!). Starting today.
Each Monday, I’ll share something editing or marketing related that caught my eye. It may be something concerning or something funny. It may even be something I’ve had to correct. Most often, it will be a short post, but I reserve the right to dig deeper when I feel like it.
For today, I leave you with a recent headline that was the result of poor editing (I assume) and not at all what the marketing department intended.
Lesson #1: Don’t rely on spellcheck! While quality has improved, many programs only compare words against a dictionary – they have no idea if it’s the wrong word. Moth instead of month, hat instead of cat. And, well, dong instead of song.
Lesson #2: ALWAYS double-check before you hit publish. No excuses!